City of Hope Spring Blood Drive

Longo’s Ninth Annual City of Hope Blood Drive was hosted at our on-site area of Penske College.  Participants that included Longo Team members and some of our Service guests saved 189 lives. Did you know City of Hope purchases blood from blood banks, such as the American Red Cross? Not only were lives saved by donating blood, but also $18,000 for City of Hope.

There can be many questions regarding donating blood, and we are here to assist with those answers.

What to expect while donating?
The process is easy and usually takes less than an hour for whole blood and two hours for platelets. After answering a few questions about your medical history, you will undergo a brief min-physical exam to determine your current health status. You can usually resume everyday activities almost immediately after donating.

How often can I donate?
Qualified individuals may donate whole blood once every 56 days and platelets every two weeks.

What happens to my blood after I donate?
Blood and platelets go to the blood bank for processing and samples are sent out for infectious disease testing. The products are then labeled, stored and transfused when needed.

How do my blood components help?
Blood and platelets are the lifeline for our patients. Our patients rely on blood and platelet transfusions to aid during their cancer treatments and transplants.

Can I direct my blood donation to a specific patient?

•    Blood donations from friends and family are a great source of encouragement and support for a patient needing transfusions.
•    If your blood type is compatible with the patient, your donated blood can be given directly to our loved one. If your blood is not the same type, it is still important that you donate to help other City of Hope patients who are a blood type match and seriously in need of your help.

For eleven years, City of Hope has been recognized as one of the best hospitals for cancer by US News & World Report. We are excited to host our Tenth Annual City of Hope blood drive on May 19, 2016.



Earth Day Celebration

On April 24th, Longo hosted our 8th Annual Earth Day event as part of a commitment for onsite recycling efforts. This annual event was offered free to the community. Events like this are held worldwide to increase awareness and the appreciation of Earth’s natural environment.

How did Earth Day begin?
The very first Earth Day was celebrated on April 22, 1970. This day was created by United States Senator Gaylord Nelson, which made people aware of the importance of keeping our planet healthy and clean. On that day, people made promises to help the environment and make positive changes in their community. Eventually, he was awarded the Presidential Medal of Freedom Award.   

What has Earth Day accomplished?
Many landmark accomplishments have been made due to this day, such as:
•    The establishment of Environmental Protection Agency in 1970
•    The Clean Air Act of 1970
•    The Clean Water Act of 1972
•    The Endangered Species Act of 1973
•    The Resource Conservation and Recovery Act of 1976

What’s happened since then?
Quite a lot, actually – too many to write, but we’ll name a few.
•    People practicing recycling, which was nearly non-existent 40 years ago
•    Alternative energy efficient forms of energy, such as LEDs and CFL light bulbs
•    Catalytic convertors became mandatory for all cars in the U.S.; and now we have hybrids and electric cars
•    Depletion of the ozone layer has been controlled

The significance of Earth Day is a day dedicated to increasing awareness about the Earth, its issues and concerns. It has become one of the most widely celebrated environmental events across the globe.

Longo practices green initiatives daily, from recycling bottles, paper and plastics to using sensor lights and waterborne paints. For a comprehensive list, check out our blog next month.


Summertime fun and Music!

It may be spring, but Longo is gearing up for summer when we sponsor Concerts in the Park throughout Los Angeles. 
As a community partner of numerous charity and civic organizations, the Concerts in the Park series is a wonderful way to support organizations such as the California Philharmonic and La Verne Heritage Foundation. 
Our local parks and recreation benefit, and families have a blast listening to current and classic music under the summer sun.
What can be better than celebrating So Cal summer with music on the round, under blue skies and with your family.
Check out the concert schedules, times, and information and mark it on your calendar.
See you at the park this summer!



ArcadiaCalifornia Philharmonic

The California Philharmonic began with a five-concert inaugural season on the beautiful concert lawn of The L.A. County Arboretum & Botanic Garden in Arcadia. After 15 years at the Arboretum, Cal Phil took off for the beautiful infield of historic Santa Anita Race Track. Along the way, Cal Phil acquired a second summer home at the landmark Walt Disney Concert Hall in downtown Los Angeles. Currently, the Orchestra presents ten concerts per year in its two different, but equally impressive, venues in Los Angeles County.


The schedule is as follows:

Saturday, June 27th            The Beatles & Beethoven  

                                             7:30p – 10:00p @ Santa Anita Race Track

Sunday, June 28th               The Beatles & Beethoven  

                                             2:00p – 4:30p @ Walt Disney Concert Hall

Saturday, July 11th             Rodgers & Hammerstein at the Movies

                                             7:30p – 10:00p @ Santa Anita Race Track

Sunday, July 12th Rodgers & Hammerstein at the Movies

                                             2:00p – 4:30p @ Walt Disney Concert Hall

Saturday, July 25th             Phantom In Paris

                                             7:30p – 10:00p @ Santa Anita Race Track

Sunday, August 2nd            Phantom In Paris

                                             2:00p – 4:30p @ Walt Disney Concert Hall

Saturday, August 8th          Lights, Camera, Action!

                                             7:30p – 10:00p @ Santa Anita Race Track

Sunday, August 9th            Lights, Camera, Action!

                                             2:00p – 4:30p @ Walt Disney Concert Hall

Saturday, August 22nd       Postcards From Abroad

                                             7:30p – 10:00p @ Santa Anita Race Track

Sunday, August 23rd          Postcards From Abroad

                                             2:00p – 4:30p @ Walt Disney Concert Hall


South Pasadena2015 Free Summer Concerts Series

The City of South Pasadena’s Community Services Department and the Parks & Recreation Commission are pleased to present their annual Concerts in the Park Series. Bring your blankets and chairs and enjoy the music and fun. Food available for purchase from local organizations. In April, you can visit the website and check out what bands will be entertaining your family and friends. 


Celebrating National Wear Red Day – All month 

In celebration of our 5th year as a proud community partner of the American Heart Association’s (AHA) Go Red For Women , Longo team members sported red apparel, red shoes, and fun red socks to heighten awareness to heart disease. In addition,  the Red Dress pin was sold for $5 with all proceeds donated to AHA.

What it means to Go Red

Get Your Numbers: Ask your doctor to check your blood pressure, cholesterol and glucose.
Own Your Lifestyle: Stop smoking, lose weight, by physically active, and eat healthy.
Raise Your Voice: Advocate for more women-related research and education.
Educate Your Family: Make healthy choices. Teach kids the importance of staying active.
Donate: Show your support with a donation of time and money.

Facts about cardiovascular diseases

Fact 1: Cardiovascular diseases cause one in three women’s deaths each year, killing approximately one women every minute.

Fact 2: Since 1984, more women than men have died each year from heart disease and stroke.

Fact 3: Heart disease and stroke affect women of all ethnicities.

Fact 4: Women who are involved with the Go Red For Women movement live healthier lives.

Fact 5: When you get involved in support Go Red For Women advocating and sharing your story more lives are saved.

It’s not just a man’s disease.

Source: American Heart Association

Longo Toyota will continue to partner with the Go Red for Women Movement to raise awareness about heart disease and promote lifestyle changes to our team members and the community at large.

For more information, please visit




Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

The votes are in and the people have spoken!  Three popular Toyota models, Camry mid-size sedan, Highlander mid-size crossover and Sienna van, have made the list of “15 Best Family Cars” by

Judges for the 15 Best Family Cars were comprised of recruited families and editors from Together, each vehicle evaluation was based on real-life testing and driving, including comfort, safety, child seats, cargo space, rear-seat entertainment, and extra features.

Camry, the best-selling car in America for the last 13 years, received a new design for the 2015 model year. Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts, making it the boldest Camry ever.

The 2015 Highlander sets itself apart from its competitors with a distinct balance of style, comfort, performance and utility. Highlander offers families three powertrain choices, head-turning exterior styling, and a roomy and refined interior with advanced technologies and exceptional utility.

Sienna was refreshed for 2015 with a more expressive exterior design and upgraded interior comfort and styling. Sienna oozes fun and function as it has something for every member of the family. Kids enjoy Sienna’s Blu-Ray Dual View Entertainment Center while parents easily communicate with them through Toyota’s Driver Easy Speak system.  For parental peace of mind, Sienna was named a 2015 IIHS Top Safety Pick +, and is the only van in its segment to offer all-wheel drive.