Team Longo Comes Together At the Nautica Malibu Triathlon 

While this past weekend marked the last official weekend of summer, Team Longo made it count by participating in the Nautica Malibu Triathlon at Zuma Beach. The two-day event held on Saturday, Sept. 19th and Sunday, Sept. 20th featured 58 competitors sporting dynamic yellow and black jerseys.

For many weeks leading up to the big race, Longo team members vigorously trained with Team Captain/Wellness Coach Alyssa DePompa to physically prepare themselves. Our team competed in the half-mile ocean swim, 18-mile bike ride, and 4-mile run.

In addition to our team members competing in the triathlon, Longo was featured in the sponsor expo area, where guests stopped by our two Longo booths and partook in games, won prizes, and received health tips from Alyssa DePompa. Team Longo raised $22,747 for Children’s Hospital Los Angeles, while the triathlon conjointly raised over $1.31 million for this terrific cause.

Congratulations to everyone who competed in the 2015 Nautica Malibu Triathlon and a sincere thank you to all of our athletes for your involvement. Now it’s time to start training for Day at the Beach in Hermosa next month! 

Toyota Changes Its Ways On The 2016 Prius 

There comes a time when something needs to be reborn. For Toyota, that something is the all-new 2016 Prius. Bolder, lighter, and sportier, the Prius is new again.

The redesigned hybrid was unveiled by descending from the night sky of Las Vegas last week.  The dramatic outdoor reveal was staged for more than 350 journalists, guests, and hybrid enthusiasts who enjoyed music, food, and thrilling special effects.

Here are some key highlights for the 2016 Prius:

• Completely new exterior design
• New platform and rear double wishbone suspension that produces a better connection to the road, providing greater control and feedback in all driving conditions.
• Ten percent fuel economy improvement on core models; highest MPG without a plug
• Toyota Safety Sense system - a new multi-feature advanced safety package anchored by automated pre-collision braking. 

The 2016 Prius lands at Longo Toyota in early 2016. We will be providing updates as we count down to its arrival. Stay tuned!

Visit the Toyota Pressroom for more details on the 2016 Prius.

Midnight Mission 5K

The Midnight Mission hosted their 3rd Annual 5K/10K on June 14, 2015.  What a picture perfect day it was for this community event filled with fun and family-friendly activities!  Although most participated in the run, others enjoyed a scenic walk through Hahamonga Watershed Park in La Canada Flintridge. 
There was a lot of energy at the Longo booth with giveaways and a gas card raffle. This is where we met the Panda Express, Kung Pao Team (pictured below).   We enjoyed this grand opportunity for community engagement.  

Approximately 400 participants raced on a flat easy course and received a unique finisher’s medals at the finish line. A delicious breakfast and pre-race activities were provided by the Midnight Mission.  Post-race events had runners/walkers enjoying lunch hosted by Farmer John’s as well as entertainment.

Thank you Midnight Mission for making a positive difference and building a stronger community. Click here ( to learn more about how the Mission changes lives.


When Life Gives You Lemons, Make Hydrogen Fuel

Turn lemonade into hydrogen fuel? Say what?

“Fueled by Lemonade” is the third online video in Toyota’s “Fueled by Everything” series intended at educating consumers about the potential of hydrogen fuel. The campaign is leading up to the arrival of the 2016 Mirai in select California dealerships this October. Longo Toyota is one of the select dealerships.

The latest video comically centers on several kids struggling with selling homemade lemonade. When a Mirai expert makes her way over to their lemonade stands, she enlightens them on putting the unused quantity to better use. The idea of turning lemonade into a fuel source is a sweet one. Pun intended.

When the Mirai arrives, it will be priced at $58,325, including an $825 destination charge. The five-passenger Mirai is also available for lease at $499 per month with $3,649 due at signing. The lease option runs for 36 months.

The original article was posted on


Toyota On Fortune Magazine's Change The World List

Toyota’s forthcoming revolutionary car the Mirai is gaining a reputation as a product that may propel the world into a new era of alternative fuel.
Toyota earned even more praise for the Mirai, coming in at No. 3 on Fortune Magazine’s Change the World list, which recognizes 51 companies “that have made significant progress in addressing major social problems as a part of their core business strategy.”
In the accompanying article, after praising Toyota’s success with the Prius, Fortune lauds the Mirai. 

“In September, Toyota speeds into the unknown once again as it launches the Toyota Mirai, the world’s first mass-produced fuel cell vehicle,” the magazine writes. “Powered by hydrogen and emitting nothing but drops of water, it could be even more eco-friendly than its electric vehicle peers.”
Toyota ranks highest of just three automakers on the list. Ford was No. 42, while Chinese automaker BYD came in at No. 15. The only companies ranking ahead of Toyota are Vodafone and Safaricom at No. 1 and Google at No. 2. 
To see the entire list, just click here. You won’t have to scroll down too far to find Toyota’s entry.