Celebrating National Wear Red Day – All month 

In celebration of our 5th year as a proud community partner of the American Heart Association’s (AHA) Go Red For Women , Longo team members sported red apparel, red shoes, and fun red socks to heighten awareness to heart disease. In addition,  the Red Dress pin was sold for $5 with all proceeds donated to AHA.

What it means to Go Red

Get Your Numbers: Ask your doctor to check your blood pressure, cholesterol and glucose.
Own Your Lifestyle: Stop smoking, lose weight, by physically active, and eat healthy.
Raise Your Voice: Advocate for more women-related research and education.
Educate Your Family: Make healthy choices. Teach kids the importance of staying active.
Donate: Show your support with a donation of time and money.

Facts about cardiovascular diseases

Fact 1: Cardiovascular diseases cause one in three women’s deaths each year, killing approximately one women every minute.

Fact 2: Since 1984, more women than men have died each year from heart disease and stroke.

Fact 3: Heart disease and stroke affect women of all ethnicities.

Fact 4: Women who are involved with the Go Red For Women movement live healthier lives.

Fact 5: When you get involved in support Go Red For Women advocating and sharing your story more lives are saved.

It’s not just a man’s disease.

Source: American Heart Association

Longo Toyota will continue to partner with the Go Red for Women Movement to raise awareness about heart disease and promote lifestyle changes to our team members and the community at large.

For more information, please visit




Toyota Earns Three Spots in Kelley Blue Book's 15 Best Family Cars of 2015

The votes are in and the people have spoken!  Three popular Toyota models, Camry mid-size sedan, Highlander mid-size crossover and Sienna van, have made the list of “15 Best Family Cars” by

Judges for the 15 Best Family Cars were comprised of recruited families and editors from Together, each vehicle evaluation was based on real-life testing and driving, including comfort, safety, child seats, cargo space, rear-seat entertainment, and extra features.

Camry, the best-selling car in America for the last 13 years, received a new design for the 2015 model year. Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts, making it the boldest Camry ever.

The 2015 Highlander sets itself apart from its competitors with a distinct balance of style, comfort, performance and utility. Highlander offers families three powertrain choices, head-turning exterior styling, and a roomy and refined interior with advanced technologies and exceptional utility.

Sienna was refreshed for 2015 with a more expressive exterior design and upgraded interior comfort and styling. Sienna oozes fun and function as it has something for every member of the family. Kids enjoy Sienna’s Blu-Ray Dual View Entertainment Center while parents easily communicate with them through Toyota’s Driver Easy Speak system.  For parental peace of mind, Sienna was named a 2015 IIHS Top Safety Pick +, and is the only van in its segment to offer all-wheel drive.


Mirai Drives Toyota to Fast Company's 'Most Innovative' List

Toyota has been named one of world’s 50 Most Innovative Companies for 2015 by Fast Company magazine, recognizing the company’s leadership in the development and introduction of hydrogen fuel cell vehicles.

Fast Company writes, “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers.” The Toyota Mirai is the world’s first mass-market hydrogen fuel cell vehicle.  Already on sale in Japan, the Mirai will hit  U.S. roads in the fall of 2015.  A four-door, mid-size sedan, it offers performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle refuels in about five minutes and travels up to 300 miles on a full tank.

Fast Company also named Toyota as one of the most innovative companies in the auto sector, writing: “While other automakers are experimenting with fuel cells as niche vehicles, Toyota is the only one to engineer a global release, making all of its fuel-cell components in house.”

The full story appears in the magazine’s March 2015 issue, available now on Fast Company’s website and on newsstands February 17.


Watch The Bold New Camry Big Game Ads

Did you miss Super Bowl XLIX and New England Patriot’s rookie Malcom Butler’s game synching interception at the 1-yard line? If you missed that stomach twisting moment, you also missed Toyota’s big game ads featuring the all-new 2015 Camry and Paralympic  Snowboarder and Dancing with the Stars Alum Amy Purdy.

Catch the Camry and Amy in action here.


New Names and Bold Bodies Coming to Scion in 2015

In 2015, Scion is adding its first-ever sedan to its line-up. The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM concept car that debuted at the Los Angeles Auto Show late last year.

Scion’s first-ever sedan and the Scion iM represent two of the three cars that Scion will introduce to the market in the next three years.
Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version.

The 2016 iM lands at Longo Scion in Fall 2015.

Details on the iM are available at

Photo by: Jeff Chang